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Hey Chris,


One of the easiest things to do is set up a dashboard full of numbers without any insight behind it.  Having 50,000 visitors to your site each month is wonderful-- but what does that mean?


I always recommend that comparison graphs be set up, along with referral sources and conversions and if possible direct budget calculations are performed.  That way, instead of focusing on the numbers you can focus on the strategy-- what advertising to increase, which is efficient, and how to drive both more traffic and leads.


If you're interested, I'm happy to send you one of the basic example dashboards we usually provide to clients.  Let me know :)