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Hey Chris,

       Having just started our newly revamped internet department a few months ago with the help of Sean Bradley and Dealer Synergy I thought I may have some insights you might find useful.  We track progress daily using an excell spreadsheet comprised of a few important factors.  Using imagiclab we can easily track these metrics so having a goold ILM/CLM is crucial in keeping tabs on these metrics.  We can track new leads recieved per day per person, calls made per person, contacts made per call and the percentage of, appointments, shows and finally sales.  We then add all these metrics up to try and come out with a final overall percentage of leads sold which (if your doing well) should come out to about ten percent.  We have had great success since implementing this system of accountablity and have had concrete numbers to show management of our success.  Ultimately gaining more dealer support , money, and expansion within our department.  Its not that hard to keep up with and I help Bobby Preston (our GSM/DIO) keep track of all of our staffs stats.  It may seem like a lot to do at first, but trust me, once the system (however you finally decide to do it) in place its easy.  Feel free to contact me directly if I can be of further assistance.