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An argument could be made that as they increase paid media the customer that arrive are less likely to do engage in individual vehicles. As paid media is typically of lower quality than organic. But my quick eye test of this chart says otherwize, Also, SEMRush is not accurate as it is not true ad spend, it is sampled. You also have to factor TV ads, which drive awareness and feed top funnel, who will be less engaged than paid media who are mostly model specific. Again, this is also a super super small sample size of dealerships with other dynamics in play like how certain vehicles you have in stock over a period of time will outperform on one site versus the other based on the demographics of cars vs cargurus shoppers in an individual market. This rabbit hole isn't worth guys - but fun to think about.
An argument could be made that as they increase paid media the customer that arrive are less likely to do engage in individual vehicles. As paid media is typically of lower quality than organic. But my quick eye test of this chart says otherwize, Also, SEMRush is not accurate as it is not true ad spend, it is sampled. You also have to factor TV ads, which drive awareness and feed top funnel, who will be less engaged than paid media who are mostly model specific.
Again, this is also a super super small sample size of dealerships with other dynamics in play like how certain vehicles you have in stock over a period of time will outperform on one site versus the other based on the demographics of cars vs cargurus shoppers in an individual market. This rabbit hole isn't worth guys - but fun to think about.