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I wrote a whole thing about the 4 levels of analytics and how dealerships are stuck in descriptive (what happened). Next is diagnostic (why it happened). Then predictive (what is going to happen). Finally prescriptive (how do I make it happen). Each level requires the foundation of the previous and build in both difficulty and value.These aren't my levels either. These have become the clear standards that define business intelligence across all industries.[URL unfurl="true"]https://www.driven-data.com/blog/prescriptive-marketing[/URL]
I wrote a whole thing about the 4 levels of analytics and how dealerships are stuck in descriptive (what happened). Next is diagnostic (why it happened). Then predictive (what is going to happen). Finally prescriptive (how do I make it happen). Each level requires the foundation of the previous and build in both difficulty and value.
These aren't my levels either. These have become the clear standards that define business intelligence across all industries.
[URL unfurl="true"]https://www.driven-data.com/blog/prescriptive-marketing[/URL]
