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You're a nerd [USER=2469]@Jon Berna[/USER].  That's a high praise complement.  Reading through I do want to make sure that everyone knows that my numbers are Conversions from SRP to VDP click conversion, nothing further than that (no Conversion from VDP to customer action).   The visual trigger of seeing the mirror set off my "hey now" reaction.  Just curious if that trend, inverse trend that is mostly consistent, has anything to do with something that is measurable.  Same inventory, same price, consistent vendor packages, same time period; just odd to me.