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The reason this came up was that I review our Classifieds performance; compared to each other (this whole conversation seems similar to a Refresh Friday a while back  ). I run two at a time and so am reviewing performance against each other as well as others that I have recently added (AutoTrader and enhanced Edmunds at a couple locations).  One of my measures is SRP to VDP conversion.  I felt that gave me a view into which vendor gave my cars the best chance to convert to a VDP.  I look at a number of other factors including leads/calls, referral conversion, multi-channel, cohort, etc.  So, what will I do with the data [USER=3]@Jeff Kershner[/USER] ?  I don't friggin know but was wondering if anyone had a great answer to the inverse relationship that may discredit my weight on SRP/VDP conversion...