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I really never gave the end summation of my Car Gurus experience.  Of course we all know that lead traffic on specific units increases as we drop price.  What I didn't say is this:  For the most part, I really don't get much attributable sales via Car Gurus unless the vehicle is priced uncharacteristically low for what it is.  I am not saying this as a bad thing, because I am the one continuing to pay them every month.  They bring value to my store, it just isn't the value one would typically associate with a lead provider!