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Cars.com and Autotrader have been effective because they've convinced dealers that they have to be on the service because their competitors are. They also try to show how great they are by talking about all the "impressions" they get for you.Truth is the impressions are a nearly worthless stat, and these sites by far have the highest cost per lead. My store finally dropped Autotrader a year or so ago, and our Internet business has not suffered. It has actually increased quite a bit. I do not recommend these services.
Cars.com and Autotrader have been effective because they've convinced dealers that they have to be on the service because their competitors are. They also try to show how great they are by talking about all the "impressions" they get for you.
Truth is the impressions are a nearly worthless stat, and these sites by far have the highest cost per lead. My store finally dropped Autotrader a year or so ago, and our Internet business has not suffered. It has actually increased quite a bit. I do not recommend these services.
