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[USER=764]@Ed Brooks[/USER], Personally I think it would be a great additional metric to have in the toolbox. Especially, adding a metric like this to VDP view's. There are many touch points that influence a customer on the path to purchase.  A dealer simply can't put all of their eggs in one or two baskets weather they think that basket is AT, Cars, Google, TV or any other marketing channel. You have to have a nice mix of each. Then measure that mix. Keep measuring and tweaking.

My thinking is, If I can simply get a gauge on what my paid search provided me via in store traffic then I should be able to take those metrics and percentages with some tweaking and apply them to the other website traffic. Cross reference that with other internal traffic reports and now I have a great benchmark and now I have a more solid approach to moving a needle.

Also, Have you guys seen this??

Basically real time traffic for a business