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@edbrooks



I wouldn't call it last click attribution, but what we are seeing is (From Joe's DSES presentation):


[ATTACH=full]3155[/ATTACH]


We can see when the visitor clicked on the ad and then had the in-store visit. We are seeing similar metrics with other dealers that we are testing this with. No, we can't see what other 3rd parties they are visiting, but this definitely gives a little bigger picture of what is going on with some of the AdWords spends.