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I agree, [USER=849]@jimbell[/USER], this isn't last click attribution -- it's more like random click attribution. One click, at some point in time, taking 100% of the credit for the sale -- regardless of actual influence. Did this click occur in a vacuum, meaning that nothing else affected the purchase?I'm sorry, I don't see how this adds clarity to the big picture. Yes, it is an additional metric -- one more piece of a much larger puzzle. But this could be assigning 100% of the credit to a click that had minimal impact on the customer decision to buy and, in fact, may not have contributed to the 'visit'.
I agree, [USER=849]@jimbell[/USER], this isn't last click attribution -- it's more like random click attribution. One click, at some point in time, taking 100% of the credit for the sale -- regardless of actual influence. Did this click occur in a vacuum, meaning that nothing else affected the purchase?
I'm sorry, I don't see how this adds clarity to the big picture. Yes, it is an additional metric -- one more piece of a much larger puzzle. But this could be assigning 100% of the credit to a click that had minimal impact on the customer decision to buy and, in fact, may not have contributed to the 'visit'.
