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Doing this sort of analysis by hand, as you note [USER=9181]@Mark A Hoffman[/USER], is not easy and I think that is part of the reason why dealers see this as a daunting task. And that is exactly why I welcome the entry of advanced analytics platforms like Transparency.ai and Clarivoy.com into the auto dealer space. In fact, Clarivoy won the 2016 Driving Sales Innovation Cup with their TV Analytics solution. Take a look at the presentation I linked to; I think you'll find it interesting.