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Well, you knew Brian Pasch would have a take. He's right...Google Attribution Falls Short for Automotive Dealers and Advertisershttps://www.linkedin.com/pulse/google-attribution-falls-short-automotive-dealers-brian-paschDealers are not consistently using UTM tags to properly identify traffic from email campaigns, mobile apps, and social media marketing investments.Until recently, there have been no standards for franchise auto dealers who use Google Analytics.For some businesses, the release of Google Attribution will be welcome news but it will not satisfy my readers from the auto industry. The hard reality is that the vast majority of dealers in the United States do not have Google Analytics goals, events, and referral traffic properly configured to generate meaningful attribution reports that are built into Google Analytics already
Well, you knew Brian Pasch would have a take. He's right...
Google Attribution Falls Short for Automotive Dealers and Advertisers
https://www.linkedin.com/pulse/google-attribution-falls-short-automotive-dealers-brian-pasch
Dealers are not consistently using UTM tags to properly identify traffic from email campaigns, mobile apps, and social media marketing investments.
Until recently, there have been no standards for franchise auto dealers who use Google Analytics.
For some businesses, the release of Google Attribution will be welcome news but it will not satisfy my readers from the auto industry. The hard reality is that the vast majority of dealers in the United States do not have Google Analytics goals, events, and referral traffic properly configured to generate meaningful attribution reports that are built into Google Analytics already
