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Ed, have you had a chance to see Google''s Attribution tool?  Do you think the 3 Ppl who the wrote the post about the tool have seen it??? If they have seen it and used it they would have probably stated so right!?!?! I haven't seen it or used it. It may be biased as all get out or it maybe unbiased as all get out. I don't know!!! I'm not going to place judgement on it being biased simply because someone says it might be. All I'm trying to convey is to keep an open mind about it and not be so quick to shut it down simply because a few guys that have attribution products that they sell say so.