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Even though it's unclear what the Google Attribution product will contain. I haven't seen any indication that it will let data flow into Google Analytics at all (so, there's that), it looks to be more focused on AW + DCM. There may not be any GA component at all.[USER=545]@Rick Buffkin[/USER], I don't feel as if it's premature, Google hasn't produced an automotive-centric attribution system. Example, if a 3rd party system allows for the calculation of automotive websites like Autotrader, Cars.com, Edmunds, CarGurus, Carfetch, etc. (offsite data) and Google Attribution doesn't, well there's massive value in the 3rd party tool, amongst many other automotive-centric reasons.
Even though it's unclear what the Google Attribution product will contain. I haven't seen any indication that it will let data flow into Google Analytics at all (so, there's that), it looks to be more focused on AW + DCM. There may not be any GA component at all.
[USER=545]@Rick Buffkin[/USER], I don't feel as if it's premature, Google hasn't produced an automotive-centric attribution system. Example, if a 3rd party system allows for the calculation of automotive websites like Autotrader, Cars.com, Edmunds, CarGurus, Carfetch, etc. (offsite data) and Google Attribution doesn't, well there's massive value in the 3rd party tool, amongst many other automotive-centric reasons.
