I spent an hour consulting a very good new car store in CA today. They are doing a scary good job in lead to appointment and a top of the average job in closing them once the client shows. But again, the show ratios are excellent. So I can't throw stones. Of course it's impressive that the Digital Marketing manager called to ask for best practices now that they are getting even more leads through chat. Funny how the best want to learn more, isn't it???
Regardless, what floored me was the number...nearly 30%...of leads that were in cars that just plain weren't out yet. not released. I need some DR wisdom here...
They of course look at their stats in a month to month fashion. The car doesn't exist. This must happen in every store on a onesy or twoesy basis but 30% (of 142 leads!)??
I need some advice! I hung up and said I'd have to think about that one....so here I am!
Part 2 is, does this niche get a special follow up process? They could "age out" of follow up before the car arrives!
Thoughts?? Practices? Thank you.
Jeff Sterns
VP of Sales & Business Development
CarChat24
jeff.sterns@CarChat24.com
Twitter: @JeffCarChat24
Toll Free: (800) 510-7567 ext 702
Mobile: 727-638-0069
Fax: 800-430-1535
www.CarChat24.com
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