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That is a very low lead count.  Is this a highline franchise?  If it is some kind of high performance sports car, you might be getting a bunch of kids.  I used to get that with the GT-R.  I put a picture with a price which cut back on the tire kickers.  I also had it in my inventory listings with a complete description, price and "coming soon".  Only one person, at the dealership, was allowed to show/sell the GT-Rs, so we had his contact information.

If this is a volume franchise, the lead count would make me question their marketing.