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I worked with 15+ OEM's as a salesman and can assure you that the increase in the "wish list" leads is an annual occurrence at this time of year. OEM's start to float their "concepts" for the future while touting the newest, latest, and greatest right around the corner -- all while the newest models hit the floor. It's "Wish-List Extravaganza" time. Magazines run rampant. A good friend of mine might call this "Unicorn and Fairy Dust Season."Thank goodness for us sales guys: there is a significant population of "gotta have it" customers that want the newest, latest, and greatest. Some of us can even turn shoppers into buyers. But yeah, there's a lot of dreamers out there too. And those dreamers want to talk.At the end of the day, what's the problem? Too many leads? Don't know how/can't build relationships? Car sales is a month-to-month business, but if we're measuring lead sources month-to-month -- instead of aggregating at a minimum of 90-day increments, then we need some more training about what the business is really about and what we should be measuring.
I worked with 15+ OEM's as a salesman and can assure you that the increase in the "wish list" leads is an annual occurrence at this time of year. OEM's start to float their "concepts" for the future while touting the newest, latest, and greatest right around the corner -- all while the newest models hit the floor. It's "Wish-List Extravaganza" time. Magazines run rampant. A good friend of mine might call this "Unicorn and Fairy Dust Season."
Thank goodness for us sales guys: there is a significant population of "gotta have it" customers that want the newest, latest, and greatest. Some of us can even turn shoppers into buyers. But yeah, there's a lot of dreamers out there too. And those dreamers want to talk.
At the end of the day, what's the problem? Too many leads? Don't know how/can't build relationships? Car sales is a month-to-month business, but if we're measuring lead sources month-to-month -- instead of aggregating at a minimum of 90-day increments, then we need some more training about what the business is really about and what we should be measuring.
