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This is a Ford store. It is in a lower population metro with 5 stores in market and one very dominant store in market (not them). They of course have their eyes on the big dog. This is a new digital marketing / internet sales dept with a new GM that is all about this. Their website traffic was about 4000 Unique Visitors so 3.5% +/- going to contact forms wasn't bad at all (I thought).I am not in the space of advising marketing, only maximizing leads from whatever traffic exists.The confusion for them (and me, not having a concrete or generally accepted answer) was that there are leads on cars simply not out yet or hard to get (for them) based on turn an earn (the big competitor has them). In their ratios, they (and admittedly, I) am struggling in classifying them. That's all. As a 27 year retail guy with someone coming to me, I was frustrated with not having a clear answer and thought this would be a good place to talk about it. I have no pride of authorship so if it got meaty here, I would simply direct the store to this conversation!
This is a Ford store. It is in a lower population metro with 5 stores in market and one very dominant store in market (not them). They of course have their eyes on the big dog. This is a new digital marketing / internet sales dept with a new GM that is all about this. Their website traffic was about 4000 Unique Visitors so 3.5% +/- going to contact forms wasn't bad at all (I thought).
I am not in the space of advising marketing, only maximizing leads from whatever traffic exists.
The confusion for them (and me, not having a concrete or generally accepted answer) was that there are leads on cars simply not out yet or hard to get (for them) based on turn an earn (the big competitor has them). In their ratios, they (and admittedly, I) am struggling in classifying them. That's all. As a 27 year retail guy with someone coming to me, I was frustrated with not having a clear answer and thought this would be a good place to talk about it. I have no pride of authorship so if it got meaty here, I would simply direct the store to this conversation!