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In my travels the last few years, I've seen an obsession with "Managing Leads."Not so much Managing Customers... but man, some Tom, Dick or Harry types a few letters on some web form designed to capture those few letters and POW! We spring into action.We're insane: we'll spend 85% of our resources chasing the 85% of leads who never buy... like the greyhound chasing that rabbit around the track: we know we're never going to catch it, but we can't help it -- we HAVE TO CHASE THOSE LEADS! hahaha.Internet "Leads" Suck.
In my travels the last few years, I've seen an obsession with "Managing Leads."
Not so much Managing Customers... but man, some Tom, Dick or Harry types a few letters on some web form designed to capture those few letters and POW! We spring into action.
We're insane: we'll spend 85% of our resources chasing the 85% of leads who never buy... like the greyhound chasing that rabbit around the track: we know we're never going to catch it, but we can't help it -- we HAVE TO CHASE THOSE LEADS! hahaha.
Internet "Leads" Suck.
