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Pricing cannot be merely a tactic nowadays. Like you said:Pricing "becomes much more than just a tactic when a dealer leverages the transparency of the Internet to justify and hold their asking price by showing customers how their car’s pricing fits into the market.Price your vehicles appropriately, show your customers why its that way, and explain why its worth paying $100 more to buy the car at your organization.
Pricing cannot be merely a tactic nowadays. Like you said:
Pricing "becomes much more than just a tactic when a dealer leverages the transparency of the Internet to justify and hold their asking price by showing customers how their car’s pricing fits into the market.
Price your vehicles appropriately, show your customers why its that way, and explain why its worth paying $100 more to buy the car at your organization.
