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Ed,Sometimes I'm as dumb as a box of rocks, but, I think the right answer is "It Depends"IMO, You can use pricing as a core strategy or a tactic... or both. For example, an old-old-old school retail marketing tactic is "bait-n-switch" (aka "Loss Leader"). I don't care if it's Power Garden equipment, Home Theaters, Swimming Pools, Hot Tubs, Appliances, it's all the tactic. A retailer uses pricing to drive traffic, nothing new here, it's part of the retailers strategy. BUT, deploy this into a retailer that has no strategy (i.e. merchandising and sales training) and you have a... FAIL.
Ed,
Sometimes I'm as dumb as a box of rocks, but, I think the right answer is "It Depends"
IMO, You can use pricing as a core strategy or a tactic... or both.
For example, an old-old-old school retail marketing tactic is "bait-n-switch" (aka "Loss Leader"). I don't care if it's Power Garden equipment, Home Theaters, Swimming Pools, Hot Tubs, Appliances, it's all the tactic. A retailer uses pricing to drive traffic, nothing new here, it's part of the retailers strategy. BUT, deploy this into a retailer that has no strategy (i.e. merchandising and sales training) and you have a... FAIL.
