Reply to thread

"We don't want to price our cars, it will kill our gross".  I hear this daily.  If 92% of customers research the Internet before they come into a store, don't you expect that they have a price in mind before they arrive?  They are looking for vehicles that fit their life styles and their budgets but they are mainly looking at prices.  They don't care if you are the Dealer of the Year or won the Chairman's Award.  They want to know that you have a specific car and what you will sell it for.