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I totally agree JQ!


This is the "strategy" part of the discussion.  This is where you bring it all together, pricing is one part of the process.



That being said, there is no one way to Fresno.  Your strategy is yours.  It won't work for everyone.  In your case, you're the 800lb gorilla in your market.  Your enormous inventory is your most important asset. 


Not all dealers enjoy this awesome POWER that you have.  Imagine you have a single point in a bed room community, 100 new and used, 30 miles from a metro. Everything changes.  No dealer name recognition, no inventory width or depth, all you have is someone that landed on that single unit from a 3rd party/Classified site. 


Intelligent pricing makes the phone ring, sales talent takes the ball and runs with it.


No intelligent pricing = No Phone Ring = dealer trapped in tiny market.