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I graduated from High School in 1967 and sold cars for a Chevy store while attending the University across the street. I'm not only old school but old. I'm sorry, but I don't agree with having discounted prices on the Internet and then hitting the customer at sticker. I have no issues holding on the trade but advertising one price and presenting another is unacceptable to me.I was Internet Director for two of the largest groups in the country. My departments sold more iron and put up more gross than the floor. They had a higher CSI, more referrals, more repeat customers and a higher average gross profit (front and back). Using market based pricing on the Internet limits the areas that we can make money. We have to identify the profit centers that we still have and maximize them.
I graduated from High School in 1967 and sold cars for a Chevy store while attending the University across the street. I'm not only old school but old.
I'm sorry, but I don't agree with having discounted prices on the Internet and then hitting the customer at sticker. I have no issues holding on the trade but advertising one price and presenting another is unacceptable to me.
I was Internet Director for two of the largest groups in the country. My departments sold more iron and put up more gross than the floor. They had a higher CSI, more referrals, more repeat customers and a higher average gross profit (front and back). Using market based pricing on the Internet limits the areas that we can make money. We have to identify the profit centers that we still have and maximize them.
