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What emotions are involved? Your customer wants to buy a car or they wouldn't be there. They are looking at a vehicle that better meets their needs or the wouldn't be considering it. Owning a nice car is part of the American dream.Indecisive people don't last in the car business. We forget that most people find it difficult to make a decision. Fear of making a bad decision is the strongest emotion that customers are feeling. Why else would someone spend so many hours doing research.
What emotions are involved? Your customer wants to buy a car or they wouldn't be there. They are looking at a vehicle that better meets their needs or the wouldn't be considering it. Owning a nice car is part of the American dream.
Indecisive people don't last in the car business. We forget that most people find it difficult to make a decision. Fear of making a bad decision is the strongest emotion that customers are feeling. Why else would someone spend so many hours doing research.
