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@Alex - No doubt the emotions don't really start to kick in until the customer is in the showroom which is a great point. When I look to buy things online I am basically at the point of sale. With cars (at least for now) you can sit back and rationally think about what you want to narrow it down to, but cant make a spur of the moment decision right there in your living room to buy. This brings us back to just how important making our websites the best they can be is. Using them to provide customers with information as well as giving us lots of opportunities to turn traffic into leads. Next ill do my selling the appointment spiel, lol@Ed - I don't think they are better or worse, just different. I spent 5 years just selling traditionally and the last 3 doing strictly internet and can tell you that while its harder to sell a more educated customer the opportunity for customer retention is 1000 times better. More transparency = happier customers.
@Alex - No doubt the emotions don't really start to kick in until the customer is in the showroom which is a great point. When I look to buy things online I am basically at the point of sale. With cars (at least for now) you can sit back and rationally think about what you want to narrow it down to, but cant make a spur of the moment decision right there in your living room to buy. This brings us back to just how important making our websites the best they can be is. Using them to provide customers with information as well as giving us lots of opportunities to turn traffic into leads. Next ill do my selling the appointment spiel, lol
@Ed - I don't think they are better or worse, just different. I spent 5 years just selling traditionally and the last 3 doing strictly internet and can tell you that while its harder to sell a more educated customer the opportunity for customer retention is 1000 times better. More transparency = happier customers.
