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Ed,


You gotta see the 2011 Google ThinkAuto conference video. Look at this jewel!


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This chart is a study made by Shopper Sciences and is presented by it's CEO John Ross.  It's a 3hr video.  Intro to John Ross is at 1:06:00, this chart is at 1:32:18.


I referenced this video in the other forum post: http://forum.dealerrefresh.com/f43/video-why-car-dealers-will-always-fail-social-media-1908.html