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John - we're going to disagree here a bit, but I think we'll do it in a friendly way. I thought we were having a high-level conversation on marketing strategies that moved into a sales process conversation. But that's just a difference in our perspectives My point is that, if a dealer is over-priced, they face not only reduced traffic, but also a more difficult time motivating a purchase thru what Uncle Joe refers to the "Quinn Questions".My contention is that if you price to market, you increase your traffic, still have most of the traditional motivators and tactics to work with, and ALSO have the ability to justify the asking price thru documentation.
John - we're going to disagree here a bit, but I think we'll do it in a friendly way. I thought we were having a high-level conversation on marketing strategies that moved into a sales process conversation. But that's just a difference in our perspectives
My point is that, if a dealer is over-priced, they face not only reduced traffic, but also a more difficult time motivating a purchase thru what Uncle Joe refers to the "Quinn Questions".
My contention is that if you price to market, you increase your traffic, still have most of the traditional motivators and tactics to work with, and ALSO have the ability to justify the asking price thru documentation.
