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Digging into your responses, I can see that my references to "Old School" strategies and tactics may have stuck a chord with you. You're promoting a process developed almost 50 years ago. When you say that the customer hasn't changed, I agree that you are at least partially correct. But the amount of information they are armed with has substantially changed the playing field.I'm not talking about merely overcoming price objections as we've done for the past 50 years, I'm talking about eliminating them before they even begin. This truly different mindset is the "moment of zen" and it's part of what elevates it beyond an "overcoming the price objection" tactic into a new strategy.That said, much of the "Old School" is still applicable today. I have an appreciation for many of the sales tactics that have worked for years and can appreciate that many still work today. But when you come out with "whoring-out your cars on-line to get them through the door, then you don't have a very good process", I have to think that you don't have the best understanding of what a true Market-Based Pricing Strategy entails. I'd be happy to discuss it with you at length.Give me a call! (but most importantly, have a great weekend!)
Digging into your responses, I can see that my references to "Old School" strategies and tactics may have stuck a chord with you. You're promoting a process developed almost 50 years ago. When you say that the customer hasn't changed, I agree that you are at least partially correct. But the amount of information they are armed with has substantially changed the playing field.
I'm not talking about merely overcoming price objections as we've done for the past 50 years, I'm talking about eliminating them before they even begin. This truly different mindset is the "moment of zen" and it's part of what elevates it beyond an "overcoming the price objection" tactic into a new strategy.
That said, much of the "Old School" is still applicable today. I have an appreciation for many of the sales tactics that have worked for years and can appreciate that many still work today. But when you come out with "whoring-out your cars on-line to get them through the door, then you don't have a very good process", I have to think that you don't have the best understanding of what a true Market-Based Pricing Strategy entails. I'd be happy to discuss it with you at length.
Give me a call! (but most importantly, have a great weekend!)
