Wrong again, Ed -- I did say "Whoring." I did not equate whoring with market-based pricing. You assume too much! You've consistently missed my points and you've done it again. I've been an AVID AAX dealer for years -- I pioneered the movement for my group -- NO ONE understands everything involved more than me. I preach it. I live it. I love it.
Can you argue that whoring your cars is a bad move? Geez, I hope not. It seems to me you're kinda arguing with yourself here -- 'cuz you're still not quite getting what I'm saying. The "whoring" comment, in context, made a comment about pricing at the expense of process -- which is a valid point.
Same thing with getting all down-n-dirty with the "price objections" terminology. I used it as an example, a genre, or "thread starter," if you will. Anybody who's been in the game longer than 2 years knows that there's nothing "merely" about that topic. But this is a targeted audience right? Do we have to use crayons to write it out? Like we're talking to customers?
I've apologized twice now for being completely off-topic, and you keep proving it.
So we agree that right-pricing is important for a myriad of reasons. But if this is moment of zen for this crowd, wow...