• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Wrong again, Ed -- I did say "Whoring."  I did not equate whoring with market-based pricing.  You assume too much!  You've consistently missed my points and you've done it again.  I've been an AVID AAX dealer for years -- I pioneered the movement for my group -- NO ONE understands everything involved more than me.  I preach it.  I live it.  I love it. 


Can you argue that whoring your cars is a bad move?  Geez, I hope not.  It seems to me you're kinda arguing with yourself here -- 'cuz you're still not quite getting what I'm saying.   The "whoring" comment, in context, made a comment about pricing at the expense of process -- which is a valid point.  


Same thing with getting all down-n-dirty with the "price objections" terminology.  I used it as an example, a genre, or "thread starter," if you will.  Anybody who's been in the game longer than 2 years knows that there's nothing "merely" about that topic.  But this is a targeted audience right?  Do we have to use crayons to write it out?  Like we're talking to customers?


I've apologized twice now for being completely off-topic, and you keep proving it.


So we agree that right-pricing is important for a myriad of reasons.  But if this is moment of zen for this crowd, wow...