• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Great way of saying it.  This is truly what I wanted to get at in my original post, but just couldn't get the words our right!  Its a delicate combination of old school salesmanship AND new school marketing tactics and process that arm dealers and salespeople with the proper balance of tools needed to really be successful nowadays when dealing with a much more market savvy customer.