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Great stuff Ed! It hits on so many levels.My $0.02: Your Marketing (& Merchandising) Position is relative and is dynamic.Position advantages can beGeoPosition (i.e. easy to find from any highway)Inventory (width and depth)Specialty (by class or brand, or services, or...)and on and on...EVERYONE HAS A PROFILE THAT IS UNIQUE.In the case of JQ and myself, we're the big fish in our lil' pond. So we work that angle. Our gigantic inventory (relative to our enemies) is our strongest asset. We work the one stop shop angle. Loss leaders, traditional advertising and a well trained staff are a common approach for players with our profile. A specialist could rip us up and enjoy feeding off of us.One of the most profound business models is CityAuto.com, an Auto Mall of skilled, self-employed specialists. They'd smoke nearly any market they'd walk into. Thankfully, it's one location and no one else has tried to duplicate it.Thnx for the morning exercise Ed!
Great stuff Ed! It hits on so many levels.
My $0.02: Your Marketing (& Merchandising) Position is relative and is dynamic.
Position advantages can be
EVERYONE HAS A PROFILE THAT IS UNIQUE.
In the case of JQ and myself, we're the big fish in our lil' pond. So we work that angle. Our gigantic inventory (relative to our enemies) is our strongest asset. We work the one stop shop angle. Loss leaders, traditional advertising and a well trained staff are a common approach for players with our profile. A specialist could rip us up and enjoy feeding off of us.
One of the most profound business models is CityAuto.com, an Auto Mall of skilled, self-employed specialists. They'd smoke nearly any market they'd walk into. Thankfully, it's one location and no one else has tried to duplicate it.
Thnx for the morning exercise Ed!
