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Great point Joe - every dealership does have different strengths (and weaknesses). I don't pretend that any single strategy will be the solution for every dealer in the country. But I do think it is the responsibility of management at every dealership to take a hard look at their overall strategy.

How many dealerships have adjusted their marketing strategy because of the changes brought about by the internet - but then changed nothing else? There are many dealers that have shifted advertising dollars, but have done very little in the way of a thorough examination of their operation in light of a changed (much more transparent) market.

Even a "Big Fish" needs to look at overall strategy. We have a number of dealer groups and dealerships that already were the "500 pound gorillas" in their markets. By taking a hard look at the market and making some fundamental changes in overall strategy, they've grown into "800 pound gorillas"