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Wow what a big question Shawn. I'll think about from a 10+ year old CRM's perspective who is looking forward and how they see it.They are focused on adding layers on top of their infrastructure to make it easier to use. They are polishing services like chat, email, customer outreach recommendations, etc. by leveraging 3rd party usage-based priced AI products. They are trying to pass these off as new products to increase revenue to pay for the dev labor and 3rd party AI costs but the reality is they are features. They are features because they will quickly be the standard and the price will need to reflect that.So now flip this and think if they could build without this burden what would they do differently. How would the infrastructure look, what are features that are standard and where is the real innovation. Take DR embedded coms with vehicle media and AI, this is standard. What becomes interesting is how to build empowering user experiences that engage dealership users rather than alienate them, I think that's where the innovation comes in. If you are building this fresh you are able to think about human in the loop design versus human has to click all these buttons and that's pretty exciting especially when you think how light your application can be.
Wow what a big question Shawn. I'll think about from a 10+ year old CRM's perspective who is looking forward and how they see it.
They are focused on adding layers on top of their infrastructure to make it easier to use. They are polishing services like chat, email, customer outreach recommendations, etc. by leveraging 3rd party usage-based priced AI products. They are trying to pass these off as new products to increase revenue to pay for the dev labor and 3rd party AI costs but the reality is they are features. They are features because they will quickly be the standard and the price will need to reflect that.
So now flip this and think if they could build without this burden what would they do differently. How would the infrastructure look, what are features that are standard and where is the real innovation. Take DR embedded coms with vehicle media and AI, this is standard. What becomes interesting is how to build empowering user experiences that engage dealership users rather than alienate them, I think that's where the innovation comes in. If you are building this fresh you are able to think about human in the loop design versus human has to click all these buttons and that's pretty exciting especially when you think how light your application can be.
