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The biggest problem with building a CRM: the feature chase.No matter how innovative you are, dealers are very comfortable with certain features (at least they think they are). You're going to have to develop much of what dealers already have in decades-old tech that will allow your sales team to get 5 minutes into a demo.This is one of the many reasons I say FUCK CRMs! They only serve three purposes: printing paperwork, desking deals, and doing last-minute email blasts. You won't change dealers' CRM utilization; you must change the technology genre. Or play the feature chase and duke it out with the old guard.
The biggest problem with building a CRM: the feature chase.
No matter how innovative you are, dealers are very comfortable with certain features (at least they think they are). You're going to have to develop much of what dealers already have in decades-old tech that will allow your sales team to get 5 minutes into a demo.
This is one of the many reasons I say FUCK CRMs! They only serve three purposes: printing paperwork, desking deals, and doing last-minute email blasts. You won't change dealers' CRM utilization; you must change the technology genre. Or play the feature chase and duke it out with the old guard.
