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[USER=7193]@Shawn Ryder[/USER], noticing this ^^^ point (highlighted by [USER=7]@joe.pistell[/USER] from his RANT), I do not equate Internet Leads to CRM. Internet leads up or down have no weight on whether a CRM or the function of a CRM is either more or less important. Internet leads are Phone Ups we haven't talked to yet, Phone Ups are Walk-ins we haven't met yet, and Walk-Ins are Internet Leads that didn't push the button. Don't base the entire focus of a CRM on how the customer raises their hand but rather how a dealer needs to organize every prospect and customer in their lifecycle and automate as much as you can because lord knows even the best salespeople and managers can barely manage their own lives let-alone their work day.