Reply to thread

Not to veer off-topic, but I’d genuinely be interested in learning how you’re leveraging the DC + FD private offers and inventory integrations, especially in light of your comment justifying what we know to be a significant variable expense. From our perspective, the utility of these integrations feels quite limited:

Private Offers:

• The mining list doesn’t update or remove customers who are no longer eligible, still requiring a manual pull of the manifest.
• Offers aren’t typically tied to a new prospect—for example, on a new ADF lead from a customer who hasn’t done prior business with the individual store—even when they’re eligible.
• Offers are rarely discussed by the sales staff (I acknowledge this is a management/training issue where better processes could certainly help).
• As it stands, the integration hasn’t added much tangible value. I’d love to see it contribute toward making a genuine new car deal, rather than its current role as a "lottery ticket" the desk manager picks up on the way home after finding the offer while sending the VIN/ZIP back with the deal folder to F&I.

Inventory Integrations:

• The integration remains largely underutilized, as we haven’t found much usability or value within the sales staff’s day-to-day operations.
• While the ability to view a vehicle as scheduled or in-transit is helpful, our website uses the same feed in a more practical, purpose-driven way.
• Displaying the vehicle within the customer card without the functionality to save it to their profile or mark it as a sold order leaves us questioning its purpose.

Have you found ways to make these integrations more impactful or efficient? I’d love to hear if there are processes or strategies we might be overlooking that could improve the ROI on these tools.