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Appreciate your response—it’s reassuring (though admittedly frustrating) to know we’re not alone in this experience. It’s definitely not the streamlined solution we were led to believe it would be. For context, we were among the first 50 adopters with DC and have had nothing but success with it, so this integration wasn’t something that influenced any decisions on our end. In fact, it was our FD rep who pushed for the switch, which required moving invoicing through Ford Direct to enable the new integration—adding an annual cost of $9,600.You’re absolutely right—it feels more like a revenue grab than a genuine value-add for dealers.Thanks again for sharing your perspective—it’s always helpful to compare notes with someone else in the trenches.
Appreciate your response—it’s reassuring (though admittedly frustrating) to know we’re not alone in this experience. It’s definitely not the streamlined solution we were led to believe it would be. For context, we were among the first 50 adopters with DC and have had nothing but success with it, so this integration wasn’t something that influenced any decisions on our end. In fact, it was our FD rep who pushed for the switch, which required moving invoicing through Ford Direct to enable the new integration—adding an annual cost of $9,600.
You’re absolutely right—it feels more like a revenue grab than a genuine value-add for dealers.
Thanks again for sharing your perspective—it’s always helpful to compare notes with someone else in the trenches.
