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Had a demo for one of our pre-owned lots with ACE/CarsDirect AKA "Auto Credit Express" and the product rep was completely unaware of the Oct 19th changes to targeting of "credit". Part of their presentation deck specifically points to their credit keyword and zip-code strategies with Google SEM. [USER=4107]@jon.berna[/USER] they would have to be directly impacted in their ability to drive credit shoppers to their aggregator sites, wouldn't they? How does this impact this particular lead segment in our industry? Or does it just drive up their expense in those (broad vs targeted) campaigns and they shouldn't really see a change in their ability to provide credit leads?
