Looks like a decent effort.
IMO, any dealership that signs up for "SEO" and doesn't get a report with keyword conversions (last time I checked gShift did it very well) should look the opposite direction and kinda goes without saying...
http://www.automotivedigitalmarketing.com/profiles/blogs/the-truth-about-the-concept-of-content-being-king?xg_source=activity
Comment by Alexander Lau on January 17, 2014 at 7:53am
I think there's something we all need to keep in mind. SEOs can rank the living hell out of a keyword, keep it #1 for years, but if the corresponding website or landing page fails to convert, that ranking means squat. In other words, you can bring a horse to water, but you cannot force her to drink.
I hear a lot of, "man, I have this keyword ranked through the roof and my conversion rate is dismal...!" Well, yeah, that's due to the poorly designed conversion points on your website. Time to rethink your website, if that's the case. Time to start using an optimization tool.
