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I went through the sales demo process with SaleForce 3rd QTR last year.  By the time I made it through all conversations, with the right people at SalesForce, they were very clear they had no interest in working on a solution for the franchise auto retail industry.  Initially they couldn't grasp the B2C aspect and they kept sending me examples of auto manufacturers or auto suppliers and their use of SalesForce.  Their understanding of "dealers", and they told me the same thing initially of "yes we work with dealers" was a B2B model of how a manufacturer worked with dealers and not dealers to end users.  They literally couldn't produce a single example of a retail dealer using SalesForce.  The funny part is the industry CRM providers, and most other vendors, use SaleForce to manage their relationships with dealers...  We did talk to a couple SalesForce developers and by the time they saw DealerTrack DMS, an inventory file, and some of the other industry required aspects, they backed out.