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[USER=7639]@joe.chura[/USER] was speaking yesterday at Pasch’s AAAS event, and said they have seen a 90% increase in lead submissions with a 150% increase in sales on those leads when forcing the customer to enter lead info to get a piece of info they crave. Like a price.It is so contrary to how I would shop.However, it must be stated our industry struggles to attribute all the channels that helped move a car over the curb. So the closest attribution point we have is the last touch point on a lead submission.Because of our technical problems does it make sense to construct a “pay wall” for our customers? P.S. yes, I am bringing up an old topic again.
[USER=7639]@joe.chura[/USER] was speaking yesterday at Pasch’s AAAS event, and said they have seen a 90% increase in lead submissions with a 150% increase in sales on those leads when forcing the customer to enter lead info to get a piece of info they crave. Like a price.
It is so contrary to how I would shop.
However, it must be stated our industry struggles to attribute all the channels that helped move a car over the curb. So the closest attribution point we have is the last touch point on a lead submission.
Because of our technical problems does it make sense to construct a “pay wall” for our customers?
P.S. yes, I am bringing up an old topic again.
