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Interesting and kudos to Joe and the team for trying something unconventional.I'm with you [USER=2]@Alex Snyder[/USER], that doesn't appeal to me as a consumer either. I have an email address and Google voice number specifically for "pay walls." I monitor that email address if and only if I am expecting an email verification link, and I don't think I've ever even read a voicemail transcript on the Voice number. Once I get what I want, I'm gone.I'd guess in this case the consumer converts quickly because they liked what was behind the wall, or they never do.
Interesting and kudos to Joe and the team for trying something unconventional.
I'm with you [USER=2]@Alex Snyder[/USER], that doesn't appeal to me as a consumer either. I have an email address and Google voice number specifically for "pay walls." I monitor that email address if and only if I am expecting an email verification link, and I don't think I've ever even read a voicemail transcript on the Voice number. Once I get what I want, I'm gone.
I'd guess in this case the consumer converts quickly because they liked what was behind the wall, or they never do.
