Reply to thread

Alex, we were surprised too. To be clear- I first advocated for testing as I believe every dealer and every market is different. To say there is one way to do things is definitely not the message. As a consumer, I too would not want a gate in anything but I have also subscribed to Business Insider because there was value on the other side of that gate, despite the reality that the web is full of free content.  However, in both Online Shopper and Conversations, we have included an option to put a lead gate upfront or collect the lead at the end. We recently tested a larger auto group and used simple conversational logic to ask for information upfront (much like how a phone call would go) and we saw a surge in 19/20 stores. One store, which was a Highline, was lower. In short, whatever your goals are I'm an advocate for testing to drive the outcomes you want. The upfront lead gates will likely drive a higher quantity of leads but lower quality. The net is important and can vary so please test.