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I'm not surprised by this at all. But as [USER=7639]@joe.chura[/USER] points out, lead gates will likely drive a quantity over quality. In order for this to be productive, many variables come into play.Are leads answered and followed-up by an effective BDC?What's the process after the lead is received?Are additional incentives being used to help lure the customer in the door?Are you presenting price only or are payments included?It doesn't surprise me to hear that the results were different for the highline store. I deal with this, and everytime I'm confident something is going to work I'm proven wrong.
I'm not surprised by this at all. But as [USER=7639]@joe.chura[/USER] points out, lead gates will likely drive a quantity over quality. In order for this to be productive, many variables come into play.
Are leads answered and followed-up by an effective BDC?
What's the process after the lead is received?
Are additional incentives being used to help lure the customer in the door?
Are you presenting price only or are payments included?
It doesn't surprise me to hear that the results were different for the highline store. I deal with this, and everytime I'm confident something is going to work I'm proven wrong.
