Whether anyone here likes to shop this way is totally irrelevant.
Nobody here is the "typical" customer and we need to avoid the trap.
Our "surveys of one" are trash.
I'd never shop or buy a car this way either.
But I can tell you something. I have been part of a machine where I've seen 700,000+ leads per year transformed into sales, and nothing would come close in volume to dealers acing that very strategy. Data was very clean.
The tricky part is to make your offer so appealing that customers are willing to play the game.
If you only game consumers, you'll lose big time when it's time to get the appointment or sale.
It's all a matter of how YOU play the lead wall thing.
If it doesn't work for you, keep in mind YOU don't know how to work it.
Be very careful, you are NOT your own customer. Do not build your machine as if you were.
