Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
We had a local dealer who used a 'Lead Wall' until they were bought out by a much larger dealer group. This dealer used a "For The People" marketing program that I believe was developed by Greg Goebell. As I understand it, for this dealership anyway, they relied on an extensive radio advertising program designed to reach people BEFORE they were 'in market' and actively shopping any other dealers.The dealership did okay, but they were far from being a market leader for volume. I suspect that it would NOT work if your goal was to do any volume at all.If your goal is to increase leads, I think this would help.If your goal is to increase overall sales, I think this would hurt.It sounds like a plan designed to help the BDC and Internet teams take more credit for sales while not increasing variable ops volume or total revenue one bit.[ATTACH=full]4467[/ATTACH]
We had a local dealer who used a 'Lead Wall' until they were bought out by a much larger dealer group. This dealer used a "For The People" marketing program that I believe was developed by Greg Goebell. As I understand it, for this dealership anyway, they relied on an extensive radio advertising program designed to reach people BEFORE they were 'in market' and actively shopping any other dealers.
The dealership did okay, but they were far from being a market leader for volume. I suspect that it would NOT work if your goal was to do any volume at all.
If your goal is to increase leads, I think this would help.
If your goal is to increase overall sales, I think this would hurt.
It sounds like a plan designed to help the BDC and Internet teams take more credit for sales while not increasing variable ops volume or total revenue one bit.
[ATTACH=full]4467[/ATTACH]
