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Ed,A new dealer-customer is using the "For The People" campaign, I had never heard of this program/vendor, found this thread on search. If anyone else has information, please share.The strangest part for me is, while they seem to run radio and other campaigns to drive traffic to the vanity URLs, they replace the dealers' Google My Business main website link with the vanity URL. I feel this artificially inflates the results of their program with the dealership's high volume of natural GMB traffic. If you look at the GMB search queries, the vanity URL is almost never in the list, proving the radio campaign didn't drive the GMB traffic. Even worse, it puts a lead form firewall in front of every GMB visitor, likely causing a poor customer experience.I would love to be enlightened with additional data points, but so far my suspicious side is on alert.
Ed,
A new dealer-customer is using the "For The People" campaign, I had never heard of this program/vendor, found this thread on search. If anyone else has information, please share.
The strangest part for me is, while they seem to run radio and other campaigns to drive traffic to the vanity URLs, they replace the dealers' Google My Business main website link with the vanity URL. I feel this artificially inflates the results of their program with the dealership's high volume of natural GMB traffic. If you look at the GMB search queries, the vanity URL is almost never in the list, proving the radio campaign didn't drive the GMB traffic. Even worse, it puts a lead form firewall in front of every GMB visitor, likely causing a poor customer experience.
I would love to be enlightened with additional data points, but so far my suspicious side is on alert.
