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Hey Alex, great question and it's the one I'm seeing most people say is their biggest challenge in my Dealership Blog Survey.


There are a couple of different ways I measure the success of our company blog.


1. Overall Traffic


When I relaunched FamilyDealBlog.com last October, my goal was to create the same amount of monthly traffic to our blog that the average dealership website receives.


For example, according to the latest info from Dataium, the average dealership website in June and July received about 4,000 unique visitors per month.


Now think about this for a second. Think about the thousands upon thousands of dollars we spend in marketing and advertising to drive traffic to our websites.


I wanted to be able to show that we can drive similar, if not more traffic, simply by creating useful and relevant content.


It took a few months to make it happen, but I'm happy to say that we've accomplished that goal.


2. Individual Post Goals


The next step was to recognize that while traffic volume was great, it doesn't mean a whole lot if a certain percentage of visitors aren't taking an intended action as a result of the content on your blog.


So for that, I highly recommend stating an intended goal for each piece of content you publish.


If the reason for publishing an article is "Because SEO" then you're probably missing the boat.


The goal of each piece of content is for you to decide...generate a lead, add an email subscriber, convert to an inventory search, whatever it is don't lose sight of what you are trying to accomplish.


Hope you found those answers helpful Alex, and thanks for taking the blog survey I appreciate it!


If you have any other questions, feel free to ask. I'm more than happy to help :)


PS. Here's a recent article from BloggingWizard.com that I found useful. Perhaps you will too.